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    Paid Media

    Helping brands scale and improve their digital marketing campaigns

    Objective

    Gambling is amongst the most competitive industries for paid media campaigns with so many bookmakers, offers and ways of getting involved in gambling. At Checkd Group, our years of experience allows us to build campaigns that make our partners stand out with a decades worth of experience showing

    Mansion Campaign

    Channels: Google Ads, Microsoft Ads

    At Checkd Group, we work with account managers at search engines to ensure we are at the forefront of all PPC trends. We undertake extensive keyword research to deliver high quality players to our partners.

    Anyone can get to the top of keyword rankings, and with Checkd Group, we’re aware of the strategies and data to get the very most out of people clicking on all search engines like Google, Bing, Yandex, as well as the latest search engines to make it onto devices each year.

    Mansion Bet

    Paid Media Case Study

    Back at the 2021 Cheltenham Festival, Checkd Group ran social campaigns for MansionBet with the objective of engaging brand campaigns prior to the festival starting in order to reach and prime new audiences, as well as delivering increased levels of new account acquisition by reaching previously primed audiences with headline offers.

    How Did We Do This? - We ran a number of branding campaigns across paid social channels in the days building up to the Cheltenham Festival. This ensured MansionBet was at the front of mind for our target audience, where they received top tier campaigns across all areas of social media.

    As the Festival started, we then set a series of acquisition and retargeting campaigns live to convert the previously primed audience. This involved creative and ad copy testing, which ensured the lowest CPAs possible.

    What Were the Results? - The campaigns for MansionBet during the 2021 Cheltenham Festival were tremendously successful. It resulted in over 4.2m potential customers being reached through the campaigns, with over 1.1m of those watching MansionBet’s videos across social platforms.

    This also resulted in more than 400 new depositing accounts being registered for MansionBet at a very efficient cost per acquisition, putting into a nutshell the effective and successful work we do here at Checkd Group.

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