Checkd Group has picked up the Marketing Campaign (Affiliates) award at the prestigious EGR Operator Awards in London.
It’s the second year in a row Checkd Group has picked up the award. The winning entry submission was for the ITV7 Cheltenham Festival campaign which included a series of videos with insight from ITV7 ambassadors Ed Chamberlain and Oli Bell, all produced in-house by the CheckdMedia team.
Content was broken down into several snippets and pushed across social media channels as well as The Winners Enclosure YouTube channel. Overall, the campaign delivered 2 million impressions across social media, with an engagement rate of 2.02% and a total of 173,000 video views. The average view time on YouTube was 9 minutes 17 seconds, or 28.4% of the video duration, which is a testament to the quality of content produced.
Jamie Copley, Affiliate Marketing Manager at Sky Bet said: “The numbers speak for themselves. To gain over 2 million impressions and 173,000 views across social channels is a great achievement and we are delighted with the results.”