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    Sky Bet In-Play Awareness Campaign

    Case Study / 31 Jul, 2020
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    SkyBet GOTH

    Objective

    Checkd were tasked with raising awareness of a range of Sky Bet In-Play promotions. The month long campaign was broken down into several key periods which were upweighted in reach and engaging content.

    SkyBet GOTH
    Twitter Campaign
    In-play tips

    What We Did

    Each Game of Two Half offer match was dedicated bespoke influencer content. Each influencer video referenced key stats to offer recommendations on how the first half could play out. The content tied directly back into the product proposition to place a first half bet in order to qualify for a second half in-play free bet.

    A range of influencers were used which tied back into the teams playing, such as Bianca Westwood (West Ham), Jermain Beckford (Leeds), Gabby Agbonlahor (Aston Villa) plus several other stand out names. The influencer content delivered a much higher engagement rate than the standard campaign posts (1.75% engagement rate vs 1% average).

    Alongside influencer content, a range of static gifs and messaging was pushed out on the Footy Accumulators, Oddschanger and The Winners Enclosure brands. To help drive further engagement in-play several tips were pushed on Footy Accums Twitter mid game. These featured the Intellr stats to offer data and relevant bets to further enhance the proposition. The average reach for the in-play tips was 65% higher than the campaign average showing that timing and relevancy were key.

    Overall the campaign delivered a huge 3.25m impressions/reach versus the 3.2m target for social media, showing the strength of the Checkd communities.

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    Results

    3.25m

    Impressions

    196k

    Video Views
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