Back To ContactThe Head of Performance Marketing will lead the Performance Marketing team including paid and organic teams. You will be data driven with a passion for optimising conversion. You will have experience across Paid Social, PPC, Programmatic, Web and Organic Search functions. The role reports into the Managing Director for Checkd Media.
Main Duties
- Leading the Performance Team consisting of the Performance Manager, Senior SEO Exec, Digital Marketing Exec & Editor
- Budget ownership and driving efficiency across paid and organic spend
- Analytics and Reporting: Marketing Spend & ROI to determine optimal channel mix, conversion to sign up and a test & learn mentality
- Website Ads: Using Google Tag Manager for optimal tagging of adverts across the websites working alongside Dev
- Channels: Experience working with Paid Social Campaigns, Paid Follower Growth, Paid Search and ideally Programmatic
- KPIs: ROI across performance marketing channels, traffic and organic engagement
- Compliance at the heart of every advert and campaign
- Build relationships with external partners and internal teams including BI, Marketing, Brand and Dev
- Partner Pitches for campaign budgets
- Product Mix includes Sportsbook (FA, TWE, OC) & Poker
Key Skills & Experience
- Five years or more within performance marketing roles, client or agency side
- Experience working in or alongside the SEO function
- Analytically minded with experience working with Facebook, Twitter & Google Analytics
- A strong knowledge of sports betting would be an advantage
- Advert & landing page optimisation
Package:
- Competitive base salary
- 10% base salary performance bonus scheme
- Company pension scheme with 3% employer contribution
- Free lunch last Friday of the month
- 20 days holiday + statutory bank holidays
- Holiday loyalty scheme, for every full year’s service, 1 extra holiday day per year (capped at 5 days)
- Buy back holiday scheme (up to a maximum of 4 holiday days per year)
- Bike2Work scheme
- Flexible home and office working
- Company laptop
APPLICATION PROCESS
Please send your CV and Covering Letter to - [email protected]
ABOUT CHECKD MEDIA
Checkd Media is based in Manchester and is part of Checkd Group, it is one of the UK’s fastest growing sports media businesses with a portfolio of owned and operated brands – including FootyAccumulators, The Winners Enclosure and Oddschanger.
With around c.2million fans on social media platforms and c.750,000 unique users on owned and operated platforms, Checkd works with some of the biggest betting brands in the country to amplify their message and offers alongside high-quality content which drives an engaged community of followers
